#NoEsDeHombres Mexico | Uncomfortable Seat

On 21 March 2017 UN Women, the government of Mexico City and the advertising agency JWT launched a communication campaign seeking to prevent and reduce sexual harassment on public transportation in Mexico City.The campaign depicts two social experiments captured on video, which confront the “normalization” of sexual violence. The campaign aims to help men understand, to a certain extent, what women experience on a daily basis in their commutes.The campaign was funded by AECID under UN Women's Global Flagship Initiative, “Safe Cities and Safe Public Spaces.”